Nathaniel Ru Says That Sweetgreen Will Outlive Him

Nathaniel Ru believes that his business venture should outlive him. Nathaniel is mainly known as a Co-CEO and Co- founder of the Sweetgreen chain of restaurants. Sweetgreen was formed by three Georgetown University Schools of Business Finance graduates out of a desire to fill a gap that they had identified in the market.

Nicholas Jammet, Nathaniel Ru, and Jonathan Neman all loved healthy foods. However, the restaurants they identified in Georgetown all served fast foods. Consequently, the three were most times forced to cook their own food that would meet their desires.

Moreover, they also preferred restaurants that would be easy and fun, and these were not available in Georgetown.

Nathaniel, Jonathan and Nicholas decided that they would call their business greens. Despite the great vision, the three lacked finances to start and run a firm as they were just final year students in campus.

Moreover, none of them had prior experience in running a business. Worse still, they had no location to run their venture.

As time progressed, the three identified a tavern on M street where they wanted to set the restaurant. Since the landlord had another building around the corner, they borrowed her number and called her. However, upon hearing their desire, she hung up the phone on them.

They continued calling her daily for a period of 3 months, but she neither returned their calls nor picked them. After a while, the landlord decided to meet the three friends so that they would stop bugging her. The seized the moment to present her with their business plan and also to share their idea.

Luckily, she was inspired by their determination and asked them to look for an architect, investors and a better detailed business plan and then met her gain. They did all that in 3 weeks and the final meeting was held; Sweetgreen started.

Success

Sweetgreen has known nothing but success since it was invented. The core values employed while running the business could explain the success. Case in point, the management makes decisions that are beneficial to the company, customers and community.

No decision that fails to meet those criteria is passed. The above makes the venture beneficial to all stakeholders.

The second vital core value is authenticity. Sweetgreen’s management does not borrow recipes from competitors. Instead, all recipes are designed locally to the satisfaction of the customers.

The employees also hold unique values such as sweetness; raw materials are also originally sourced.

Learn more about Nathaniel Ru:

Sweetgreen’s Nathaniel Ru: ‘Everything You Do Should Last Longer Than You’

UKV PLC Distributes French Wines

Traditionally, French wine has been considered the standard for the industry, but UKV PLC is attempting to put England on the map. Is England really trying to grow grapes in its climate or is it merely a distribution company for French brands? Learn about the UKV PLC wine investment company and its Social Media reach.

Hegelian Dialectic & French Wine

Certain standards are so solid that they become the industry norm. For some, the brand Coke is used for all soda pop. The same is true for sparkling wine – most sparkling wine is inaccurately called Champagne.

Officially, French wine is defined by the exact region location in which it is grown. Only, grapes from the French region of Champagne have the right to be called Champagne, all others should be called sparkling wine or cremant. The difference is like buying a fake Rolex in Hong Kong.

Philosopher Hegel believed that each region had its own personality, which in turn characterized its empire. An empire in the Northern Atlantic would be vastly different than an empire in Southern Asia due to its climate. The concept has ramifications in the food industry also, since wines, tobaccos and coffees are also listed based on their region of origin.

Soil Food

England is well-known for being very efficient at distributing various products. The UKV PLC wine investment company allows for people to enjoy the great flavors of the French beverages. Due to the Chunnel, the two countries have very few boundaries, restricting the sharing of cultures.

UKV PLC has a solid Social Media presence on Facebook, Instagram, LinkedIn and Tumblr. These are fun ways to share your love and knowledge of wines. Soil gives wine its flavor and UKV PLC gives people, a way to make money on this delicious beverage.