Brand awareness is essential to a successful business because your brand is what speaks to your niche market. This is something that Norman Pattiz knows for sure, and it’s enlightening that as the Chairman of Podcast One, he brings much to the table to elevate brands successfully.
What brands do for a business or an individual is elevate brand awareness, getting people to buy and make decisions for the short-term and the long-term. Consumer brands are a great example of this, and yet there are five major national brands that are still finding a way to get elevated amongst the consumers.
In a recent press release, the Executive Chairman of Podcast One, Norman Pattiz, called up Edison Research to assist with studies regarding some tests carried out in advertising. The studies conducted specifically related to how podcasts may impact a brand’s marketing campaign. Since 2016, there has been a significant increase in podcasts.
These podcasts are helping consumers become more acquainted with these companies and how they handle advertising. Brand recall and the intent to purchase were two of the top reasons that the podcasts were done. Learn more about Norman Pattiz: https://ideamensch.com/norman-pattiz/
Studies showed that a greater percentage of the audience was listening more proactively to specific grocery brands versus before listening to podcasts. The difference is amazing, coming in at 60% listening post-campaign.
Financial services were also up nearly 50% after consumers had listened to the podcasts, shedding insight on the fact that more individuals were more likely to target certain brands for their needs. After-market products or automotive also saw an increase in brand awareness after podcasts, giving the automotive industry a nice bump from an economic downturn in their industry.
Edison Research continues to be sought out for helping with studies on behalf of brands and consumers, and the goal is to change the way the consumer thinks and feels about their products.
As the Founder of PodcastOne, Norman Pattiz knows what it means to work hard. His motto is that you should, “Be the first one in, in the morning, and the last one out at night. Stay busy, excited, and engaged.”
Pattiz has been recognized in Forbes Magazine as one of the greatest influencers in making money in the media well within the new landscape of social media and digitized marketing efforts. He has also enjoyed more than 40 years of radio syndication as well.