At the end 2016, after serving as the director of national marketing, and as one of the vice-presidents of the RBS Group, Eduard Duda Melzer was named CEO. Duda Melzer took control of 24 radio stations, 18 TV stations, and eight newspapers owned by the RBS Group. The RBS Group is expanding under Melzer’s leadership. The Porto Alegre-based company now owns a digital programming, printing, and recording company. More than 6,000 people work for the RBS Group.
The RBS Media Group is the media group that controls all the TV, radio stations, and newspapers in the South of Brazil. The Sirotsky family has controlled the RBS Group even since Duda’s grandfather founded the company in 1957 in the city of Porto Alegre. According to clicrbs.com, Duda learned the media business from his grandfather, Mauricio Sirotsky Sobrinho, and his uncle Nelson Sirotsky. Melzer spent time in New York learning how the American media operated, and he brought that knowledge back to Brazil.
Melzer is an important member of Brazil’s media business, says Acaert.com. Duda watched his government bicker and battle with opposition forces that tried to expose the slightest irregularities in government policies for years. All the government drama has been good for the media in Brazil, but bad for the economy. The Brazilian economy contracted by more than three percent in 2016. But 2017 looks better, according to new president Michel Temer. But inflation is still running at a rate of more than 10 percent, and the unemployment rate is more than 9 percent.
Even though the Brazilian economy is in a deep recession, Melzer’s RBS Group is doing better than most companies. According to some reports, RBS revenue in 2016 was more than $500 million. Harvard-educated Duda Melzer believes Brazil’s economy will grow. The RBS Group is doing its part by reporting all the positive changes that will make that happen.