The beauty industry is very popular, is very exciting and is very demanding. Cosmetics are some of the best-selling products in modern-day time. Lime Crime cosmetics has been in business for only 10 years, but it has definitely made a huge impact. Lime Crime specializes in developing and producing some of the brightest and most vivid colors. Each color has a dynamic name such as pansy, riot, cashmere, pink velvet, zenon, cement, rave and wicked. Though the company has enjoyed major success, it is now looking to expand into retail. Tengram Capital Partners will be taken over the company via acquisition. Doe Deere won’t exactly be the face of the company as she has taken a position on the Board of Direction. Stacy Panagakis has a history of successfully scaling cosmetic brands, and she will take over as Lime Crime’s new CEO.
What does this mean for Lime Crime? This particular acquisition is put in place to help the company grow to its full-potential. Lime Crime already has a large fanbase, but many of these people aren’t in a location that sells Lime Crime’s products. Tengram Capital Partners is basically trying to bring the products to the customers. One of the best attributes of this company is that it gives the consumers what they want. Consumer-based ideas is what keeps the company motivated, and Lime Crime definitely has plenty of products to choose from such:
- Liquid-Matte Lipstick
- Lip Topper
- Matte Lipstick
- Eyeshadow Palette
- And more
As far as the actual products, Doe Deere will continue to inspire the company by using her creative control. Since Lime Crime has officially reached the pinnacle of the game, it’s now looking to maintain its dominance.