Joel Friant is an experienced businessman who has owned companies in a number of different industries. He has owned a couple of companies in the real estate industry, for instance. One of these was a home remodeling business, in another he bought and flipped foreclosed homes, and he was in real estate sales. He also owned a fast food restaurant that sold Thai food. He owned this restaurant in the mid-1990s nad during that time he developed what was to become his flagship product, The Habanero Shaker.
It was during his high school years that Joel Friant was introduced to habanero peppers. Not long after he took a vacation to Jamaica and he was able to try many habanero varieties that weren’t, and still aren’t, available in the United States. When he wanted to season his food with habanero peppers he looked on the shelves of many grocery stores and saw nobody was selling this product. So, he came up with the idea of a shaker that people could sprinkle raw, dried habanero peppers on their food.
After a number of years selling this product in grocery stores, Joel Friant had to drop this product because all of his time was being taken up by a new real estate company he had started. However, the 2007/2008 recession caused the real estate industry to go into the tank for a number of years across the nation. He decided to research why some people find success in both their personal and work lives and how other people could replicate that success. This led to a concept he calls “The Income Thermostat” which he taught for a number years to clients.
In 2012 he decided the time was right to relaunch his habanero product. He calls this new one the Original Habanero Shaker. Becuase online sales present a much bigger opportunity to reach people he sells this product on Amazon. There are other similar products out there now but none of them are like his which is 100% pure habanero flakes. He says it’s a great product that can be used on eggs, salad, seafood, and much more.