How Alejandro Betancourt Lopez Became One of the Most Successful Executives
Alejandro Betancourt Lopez is one of the executives of Hawkers. This company is one of the leading retailers of sunglasses in the world. Under the leadership of Lopez, the company has been able to attain lots of success by selling millions of sunglasses to consumers. One of the reasons why the company has become so successful is because Betancourt Lopez had a vision that focused on expanding ideas, aggressive promotion and innovation.
Hawkers was founded in Spain by a group of friends who were looking to sell products on the internet. While the founders had an idea to sell items online, they struggled to make a profit due to a lack of capital. However, they decided to sell a pair of sunglasses that they bought while vacationing in the United States. The group eventually made 60 million euros in sales.
Once the group of founders was making steady profits, they were looking to expand. One of the things that they wanted to do was hire someone to manage the finances of the company. They found the ideal person for this task with Alejandro Betancourt Lopez. As soon as he joined the company, Lopez has helped the company sustain consistent growth during the last few years.
Over the past few years, Hawkers has been able to attain consistent growth due to its success using social media. The company relies on social media in order to market itself as well as its line of products. As well as being involved in overseeing the finances of the company, Alejandro Betancourt Lopez has been heavily involved in the company’s marketing campaigns. When it came to marketing the business, Lopez partnered up with fashion enthusiasts and offered them incentives to show the new sunglass products to their friends and acquaintances.
Since joining the sunglass company, Alejandro Betancourt Lopez has helped it attain very high levels of success in a short period of time. By participating in both the finances and marketing activities, Lopez has enabled the sunglass retailer to become one of the leading companies in eyewear sector.