brand marketing skills, Business Expert

Steve Lesnard – North Face Podcast

Steve Lesnard is the Chief Marketing Officer of North Face, and he had a podcast that talked about how to go from product management to product creation. He discusses some key points in detail on how this transition can be successful. He talks about what kinds of skills are necessary for both functions, what it’s like working with a team and leading them, and more specific details about skills needed for engineering that would also work for other disciplines like marketing or design. The North Face does an excellent job blending team and individual work, which is essential to me.

Steve Lesnard is the Chief Marketing Officer of North Face and had a podcast on their site talking about going from product management to product creation. He talks about what kinds of skills are necessary for both functions, what it’s like working with a team and leading them, and more specific details about skills needed for engineering that would also work for other disciplines like marketing or design. CMO is likely a new role for many people who might not have understood some of the expectations involved in their work. This podcast gives a good understanding of what is necessary to succeed and how to transition from existing expertise.

Steve’s Podcast Mentions His Experience In Product Management: Steve had experience as a product manager and knew what it was like to be in that job. He talked about that experience and how it was helpful to him as much as a product manager to know some things about engineering because he wanted to figure out how to use his engineering background effectively in marketing. The Podcast Goes Into Some Detail About The Relationship Between Product Management and Product Creation: He talked about how a product manager is responsible for the product but how deciding what to do next or what products to invest in or not is generally not something they are deciding by themselves.

Original source to learn more: https://www.comparably.com/companies/the-north-face/steve-lesnard